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Lorena Zurrón Hidalgo

Lorena Zurrón Hidalgo | Barcelona Metropolitan Area (AMB) Barcelona, Spain

Biography

Lorena Zurrón is a sustainable mobility engineer at AMB with 10 years of experience. She leads shared mobility projects, promotes multimodal travel, and collaborates with stakeholders to integrate micromobility and reduce car use across the AMB.

Sessions

12:25h

The Innovations Enabling Multimodality

Lorena Zurrón Hidalgo Barcelona Metropolitan Area (AMB) Sustainable Mobility Engineer Speaker

Alen Adanić Abysalto Head of Software Product Development Speaker

Marcin Chojnacki EIT Urban Mobility Domain Co-Lead: Public & Shared Transport Moderator

Roelof Hellemans Mobility Alliance Secretary General Speaker

#Behaviour change, #Demand management, #Integrated Payment Systems, #Pricing strategies, #Smart Parking

2026-11-03 12:25 2026-11-03 12:45 Europe/Madrid The Innovations Enabling Multimodality

The digitalisation of public transport has opened up the door to a number of new innovations that are improving the passenger experience, and making multimodal travel easier than ever. This session explores innovative mobility schemes and solutions, and how these have transformed the cities in which they have been deployed.

Stage: Move Better

Tue 3

12:25h - 12:45h Stage: Move Better All Passes