BARCELONA INNOVA LAB MOBILITY

€100,000 challenge launched to transform HORECA urban deliveries in Barcelona

Call closed. We will publish the finalists soon. Stay tuned.

The Barcelona Innova Lab Mobility (BILM) is an initiative led by the Mobility Area of the Barcelona City Council with the support of BIT Habitat and Fira de Barcelona. It aims to boost the implementation of innovative projects and pilot tests in smart and sustainable urban mobility.
The launch of this specific challenge also counts on the collaboration of Mobile World Capital Barcelona, a key partner in promoting the digital and technological transformation of the city.

The Lab will define a series of challenges in order to spark innovation and attract disruptive solutions related to the mobility sector. The fourth challenge is now open – with €100,000 in funding available. Submit your proposal for a chance to have your innovative solution for HORECA urban distribution funded and piloted in the city of Barcelona!

CHALLENGE #4

Rethinking HORECA Urban Deliveries in Barcelona

How can we optimize goods deliveries to hotels, catering, and restaurants without overwhelming the city?
This year’s challenge focuses on a crucial yet often overlooked activity: urban goods distribution (DUM) for the HORECA sector (Hotels, Restaurants, and Catering). These daily operations generate a high volume of traffic, occupy public space, and contribute to air pollution in the city.

We are looking for innovative, collaborative, and sustainable solutions that rethink how deliveries happen — making them smarter, cleaner, and more efficient. The winning project will be piloted in real urban conditions, with a clear goal: create scalable impact on city logistics.

Your proposal should address one or more of the following action areas:

Knowledge and Data: Implement innovative solutions for collecting and managing data related to goods distribution, aiming to optimize HORECA deliveries.

Technological Solutions: Innovative technologies including modifications to load consolidation and business collaboration to optimize delivery routes.

Behavioral Nudges: Create innovative solutions that encourage changes in the usage patterns of HORECA distribution, traffic, and public space utilization.

Challenge #4 Now Open!

The new edition of the Barcelona Innova Lab Mobility Challenge is now accepting proposals! This year, we’re calling for innovative, sustainable, and testable solutions to improve urban goods distribution for the HORECA sector in Barcelona.

Applications are open until June 30, 2025 at 20:00 PM (CET).
You can now review the full Terms & Conditions and submit your proposal.

What will winning proposals gain?

• A budget allocation of up to 100,000€ for each selected proposal

• An 18-month timeframe for implementation

• The chance to test the project in a real environment to achieve a measurable impact

• Institutional and technical support from Barcelona City Council and strategic partners

• The opportunity to present the solution at Tomorrow.Mobility World Congress (Barcelona, 4-6 November 2025)

DISCOVER THE 2024 WINNERS!

After a highly competitive call, these two solutions were rewarded in our 2nd challenge.

WINNER!

Buspas

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Canada

BusPas aims to transform existing bus stop infrastructure with Smart Sign technology, providing real-time auditory and visual information and improving the waiting experience. The solution generates valuable data for public transport and urban planning through AI.

WINNER!

Hayden AI

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USA

HaydenAI uses computer vision and 5G connectivity to identify traffic violations in bus lanes and stops, enhancing public transport efficiency. The system is installed inside the bus, protecting it from weather and vandalism while maintaining complete recording accuracy. The high-performance license plate readers and high-definition cameras ensure precise recordings from the bus windshield.