Understanding User Experience to Accelerate Modal Shift

This session explores how cities can use user experience, mobility planning and behaviour change to make walking and cycling the preferred choice for everyday travel. Drawing on examples from NetZeroCities, CIVITAS, DUT Partnership, New European Bauhaus and the EIT Urban Mobility Innovation Programme, it showcases complementary approaches on reducing car dependency, supporting modal shift and creating healthier, more liveable and climate-neutral cities.